OK Mobility will attend the 44th edition of the International Tourism Trade Fair, FITUR 2024, which will take place from 24 to 28 January at IFEMA (Madrid). A leading international event in the tourism industry where we will be present, for the eleventh year, with our own Stand 10D04, located in Hall 10, where you will find us during the fair.
In this way, we are attending our usual appointment at FITUR, where we will present first-hand our great commitment to global mobility after a 2023 marked by the geographical expansion, positioning and consolidation on a global scale of our company; thanks to our #OKontheRoad plan, which has led us to be present today in 15 countries, on our path to lead the development of the mobility sector in a global context. We will also unveil the new projects we are already embarking on in 2024 and take the opportunity to identify new business connections.
Furthermore, this year, our stand has been designed entirely in-house, in line with the current style that characterises our headquarters and OK Stores. In addition, to offer a more immersive experience, technology will take centre stage, allowing us to project interactive and vibrant content to connect with our visitors and attendees. Additionally, we have reused and adapted elements from our stands at other fairs, thus reducing the consumption of resources and raw materials and taking responsibility for our environmental impact.
