NEWS, Corporate

OK Mobility participates in the discussion on the future of tourism at FITUR 2024!

Jan 29, 2024

OK Mobility has participated, for the eleventh year, in the 44th edition of the International Tourism Fair, FITUR 2024, held from 24 to 28 January at IFEMA (Madrid).

An exceptional edition in which we have presented first-hand our innovations and geographical expansion, highlighting the announcement of our expansion in the United States with three new openings in Florida. In addition, we met with our partners and collaborators and took the opportunity to foster new business connections.

We have experienced all this and much more in our innovative stand, which has been entirely developed in-house to match the OK Stores and headquarters’ signature modern style. In addition, to offer a more immersive experience, technology has taken centre stage, allowing us to project interactive and vibrant content to connect with our visitors and attendees. Additionally, we have reused and adapted elements from our stands at other fairs, thus reducing the consumption of resources and raw materials and taking responsibility for our environmental impact.

Thanks to everyone who has been with us these days!