OK Mobility reaffirms its commitment to mobility and tourism during the 45th edition of the International Tourism Fair, FITUR 2025, held at IFEMA, Madrid. This is a crucial event for both sectors, and we return for the twelfth consecutive year with our own stand.
Our meeting point has been ideal for connecting with professionals, partners, and customers worldwide. During the fair, we presented our wide range of mobility services and brought our guests closer to the values that shape our OK Attitude.
Alongside unveiling the new projects we are undertaking—consistent with our vision of quality, innovation, and global expansion—we seized the opportunity to explore new strategic partnerships. We also organised several exclusive events to provide unique experiences and strengthen our connections with visitors. Furthermore, we were honoured to receive a visit from the authorities, who gained first-hand insight into our contributions to the sector and our roadmap for 2025.
This year, the stand’s design reflected the signature style of our headquarters and OK Stores and incorporated cutting-edge technology and interactive content to improve the visitor experience. In line with our commitment to sustainability, we reused elements from previous stands, minimising the event’s environmental impact.
