OK Mobility announces plans to expand into the UK in 2024. This was announced during the World Travel Market (WTM) in London, which we are attending for the third consecutive year, consolidating our participation in this world-renowned event in the travel industry held until the 8th November at London’s Excel Centre.
Our presence at the fair highlights the growth and development we have experienced in recent years, with apresence in 15 countries to date. As UK tourist figures begin to grow past pre-pandemic levels, it is clear that the want to visit Britain is returning, especially among European and North American Tourists. In 2022, the UK received 31.3M overseas visitors, contributing £26.5 billion to the UK economy. Over 67% (21M) of overseas visitors last year came from Europe, with the next highest being tourists from North America (5.1M).
A highlight of this year’s trade fair participation is our collaboration with the London taxi industry throughout November. With this, part of the city's taxi fleet will carry the OK Mobility brand, even beyond the immediate vicinity of the WTM. This partnership reflects our commitment to improving the mobility experience for both residents and tourists in London.
In this sense, our stand (Stand N10-519), becomes the epicentre of our outstanding commitment to global mobility, an opportunity to present the advances in our expansion process. It also serves as a strategic point to establish business connections with other leaders in the travel industry. World Travel Market has established itself as one of the world's most influential and well-attended travel trade shows. In its last edition, it attracted more than 38,500 attendees and 3,500 exhibitors, representing more than 184 countries.
