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OK Mobility announces at the World Travel Market in London its plans to land in the UK in 2024

Nov 7, 2023
  • The global mobility platform announces plans to open in the UK next year.
  • In 2022 alone, the UK received 31.2M overseas visitors, mainly from Europe.
  • In addition, coinciding with the World Travel Market, part of the London taxi fleet will carry the OK Mobility brand throughout November.

OK Mobility, the global mobility platform, announces plans to expand into the UK in 2024. This was announced during the World Travel Market (WTM) in London, which the company is attending for the third consecutive year, consolidating its participation in this world-renowned event in the travel industry held until the 8th November at London’s Excel Centre.

Othman Ktiri, CEO of OK Mobility, said, "At OK Mobility, we don't just cater to tourist mobility needs, we also accompany our customers in their mobility needs as residents. Brits are one of our top 3 customers. Hence our willingness to accompany them in their country of residence as well. In addition, our customers and #OKClubbers, who total more than 100 nationalities, have been asking us to open OK Mobility in the UK; therefore, and under our firm commitment to continue expanding our presence on a global scale, we are already considering alternatives so that OK Mobility's entry into the British market can become a reality in 2024".

The company's presence at the fair highlights the growth and development it has experienced in recent years, with a presence in 15 countries to date. As UK tourist figures begin to grow past pre-pandemic levels, it is clear that the want to visit Britain is returning, especially among European and North American Tourists. In 2022, the UK received 31.3M overseas visitors, contributing £26.5 billion to the UK economy. Over 67% (21M) of overseas visitors last year came from Europe, with the next highest being tourists from North America (5.1M).

OK Mobility hand in hand with London taxi driver

A highlight of this year’s trade fair participation is OK Mobility's collaboration with the London taxi industry throughout November. With this, part of the city's taxi fleet will carry the OK Mobility brand, even beyond the immediate vicinity of the WTM. This partnership reflects OK Mobility's commitment to improving the mobility experience for both residents and tourists in London.

World Travel Market

In this sense, OK Mobility's stand (Stand N10-519), becomes the epicentre of its outstanding commitment to global mobility, an opportunity to present the advances in its expansion process. It also serves as a strategic point to establish business connections with other leaders in the travel industry. World Travel Market has established itself as one of the world's most influential and well-attended travel trade shows. In its last edition, it attracted more than 38,500 attendees and 3,500 exhibitors, representing more than 184 countries.

Ktiri said: "We are coming to WTM in line with our goal to further elevate our mobility solutions to a global context. This opportunity allows us to present our services to an international audience and make valuable connections with other leaders in the travel industry”.

Javier Costana, Mobility Sales Director of OK Mobility, said: "Being present at WTM allow us to continue to stay at the forefront of changes in our sector, which is essential to continue developing new mobility solutions that adapt to the preferences of our customers so that they can continue to live the best experiences with OK Mobility".