OK Mobility is taking another step forward in mobility innovation through a partnership with Adcities to launch a new advertising solution that combines mobility, out-of-home advertising and data-driven technology.
Through this partnership, a selection of vehicles from OK Mobility’s rental and subscription fleet will feature advertising campaigns powered by Adcities’ technology. The solution enables brands to measure campaign reach and visibility in real time using aggregated mobility and geolocation data, always in compliance with GDPR regulations.
“Partnering with OK Mobility allows us to take out-of-home advertising to a new level, connecting brands with people in high-impact moments and environments while offering measurement capabilities that have never been available before. In addition, this is a scalable solution that brings significant value to destinations with high tourist traffic, where premium advertising spaces are becoming increasingly limited,” said Manuel Ferreira, CEO of Adcities.
Carla Raventós, Director of Business Development & Platform at OK Mobility, added: “At OK Mobility, technology and innovation are part of our DNA. This partnership with Adcities represents a new way of understanding connected mobility, where our vehicles evolve from static assets into dynamic, contextual and measurable communication channels.”
The project will initially launch in the Balearic Islands, with plans to progressively expand to other locations across Spain. “Initiatives like this allow us to create a positive impact on the local environment by promoting collaborative models that contribute to economic development and generate direct value for the islands,” Raventós highlighted.
The partnership also opens the door to the development of initiatives linked to sustainability and corporate social responsibility. Among other actions, brands will be able to activate specific campaigns on electric vehicles within OK Mobility’s fleet.
