Press releases, PRESS OFFICE

OK Mobility joins ‘Operación Triunfo’ as the official mobility partner of the ING OT 2023 Tour

Apr 26, 2024
  • The company will cover the mobility needs of the organisation and artists throughout the concert tour, which will visit 10 cities this year.
  • As part of its support to culture, OK Mobility has previously supported the tours of renowned artists such as Miriam Rodríguez, former contestant of OT 2017, or Antonio José.

OK Mobility, the global mobility platform, reaffirms its support for culture and announces its partnership as an official mobility partnerof the ING OT 2023Tour. This set of concerts, organised by GTS, part of Universal Music Group, and Gestmusic (Banijay Iberia), producer of ‘Operación Triunfo’, will start this Saturday 27 April in Bilbao and will run until mid-July, visiting ten Spanish cities.

It is a strategic partnership that unites OK Mobility with leading brands and producers in the music industry, highlighting the company’s commitment to talent and music. As part of this partnership, OK Mobility will make available to the organisation its fleet of vehicles to accompany tour participants to all concerts, thus covering the mobility needs of both the organisation and the artists.

Pedro Pablo Sastre, Chief Marketing & Digital Officer of OK Mobility, comments: "At OK Mobility, we are strongly committed to promoting cultural events. This is whythis partnership represents a significant step in our continued support for our country’s music scene, expanding our presence beyond internationally renowned festivals to iconic events such as the OT tour”.

The ING OT 2023Tour will feature all contestants from this latest edition, which has represented the return of ‘Operación Triunfo’ to the screen at the end of 2023, introducing an innovative format that marked a milestone in the programme’s trajectory. On this occasion, OT has delved into the streamingrealm withAmazon, thus abandoning the traditional television format and giving way to live broadcasts on the Amazon Prime platform.

In addition to this partnership, OK Mobility has already supported tours by renowned artists such as Miriam Rodríguez, former contestant of OT 2017, or Antonio José. Likewise, the company has also promoted its own concert sessions, such as the Acoustic Sessions by OK Mobility, held last summer in Palma de Mallorca and Madrid.

With this partnership, OK Mobility reaffirms its commitment to national talent and its support for Spanishmusic, in line with its aim of delivering quality mobility solutions and promoting unique experiences for its customers.