OK Mobility, the global mobility platform, launches "Moving People", its new experiential platform to promote mobility, sport, culture and the spirit of self-improvement. The project goes far beyond a sponsorship initiative; it is a commitment to the brand's values and a platform to promote human potential in all its forms.
With the aim of facilitating people's mobility, not only in terms of physical movement but also as an impulse towards change and facing new challenges, "Moving People" is at the heart of the company's corporate identity. Through this new platform, OK Mobility invites users, sportspeople, teams, artists, entrepreneurs and visionaries to be an active part of this personal and professional development movement. This way, through the project’s website, those interested can access and submit their proposals to join it.
Othman Ktiri, CEO of OK Mobility, said: "In an ever-changing world, this initiative is a reminder that real progress begins when we move together."Moving People” invites us to push boundaries, pursue dreams and join together to pursue a brighter future where personal and professional development are key".
Pedro Pablo Sastre, Chief Marketing & Digital Officer of OK Mobility, explained that "Moving People was born from the need to convey OK Mobility's purpose as a global mobility platform, fusing its values and narrative through challenges, actions and activations that seek to connect with the public".
The project's website concentrates various initiatives revolving around the motto "Moving People", including marathons, music events, sports challenges and a wide range of sponsorships.
Committed to talent and sport
The project's launch coincides with the launch of "Road To The Games",an OK Mobility initiative to accompany sportspeople on their way to the Paris 2024 Olympic Games. This project represents a commitment to the talent and dedication of athletes such as Danny León (skateboarding); Yulen Pereira (fencing); Antía Jácome and Pablo Martínez (canoeing); Miguel Alvariño (archery); Fátima Gálvez (clay pigeon shooting); Noelia Juan (triathlon) or the men's water polo team, among others, who personify the values of effort and self-improvement that the brand defends.
Since its inception, OK Mobility has supported outstanding athletes and artists nationally and internationally. Its commitment to mobility is reflected in its support for athletes such as Pedri González, Dani Carvajal, Blanca Alabau, Ana Carrasco, María Herrera and many more. The initiative is not limited to sports, but also promotes culture and passion by sponsoring local artists, DJs and other emerging talents.
