OK Mobility takes a new step in its expansion strategy in the leisure and entertainment sector by becoming the official mobility partner of PortAventura World, one of Europe's most iconic themed resorts, which celebrates its 30th anniversary this year. Through this alliance, the global mobility platform offers its fleet of electric and hybrid vehicles—cars and vans—to the resort to meet the team's internal travel, sales visits, and other mobility needs throughout the year.
Situated on the coast of Tarragona, PortAventura World has established itself since its opening in 1995 as one of the most visited themed resorts in Europe, attracting over 5 million visitors each year. Its offerings include top-tier attractions, shows, 10 hotels, and a convention centre that is a benchmark in Europe.
The agreement was established with the aim of integrating mobility solutions into the leisure ecosystem, sharing a common vision centred on innovation and enhancing the experience of visitors and employees at PortAventura World.
In the words of Fernando Aldecoa, General Director from PortAventura World: "Our resort has established itself as a European benchmark for family leisure; and in a year as special as our 30th anniversary, adding OK Mobility as a partner represents another step in our growth." This new partnership enables us to continue promoting a comprehensive experience that combines leisure, innovation and sustainability, integrating more efficient mobility solutions for both our teams and our visitors.
For his part, Pedro Pablo Sastre, OK Mobility's Chief Marketing & Digital Officer, assures that: “Since our inception, at OK Mobility we have been firmly committed to supporting culture and entertainment, and today we do so hand in hand with a leading brand in the leisure sector in our country, with whom we share key values.” “This partnership seeks to generate memorable experiences, connecting culture, fun, and mobility innovatively,” Sastre adds.
As part of the agreement, OK Mobility will provide special conditions on vehicle rentals for both park employees and members of the +PortAventura Club, facilitating their mobility at any of the destinations where the mobility firm operates. In return, PortAventura World will offer preferential rates to the OK Mobility team, enabling them to enjoy unique experiences within the resort.
This new partnership strengthens OK Mobility's commitment to providing efficient mobility solutions customised to the needs of businesses and large organisations, while PortAventura World enhances accessibility and convenience for its visitors and employees, promoting a more comprehensive and accessible mobility experience.
